Changing the Aesthetic, One Frame at a Time…

A frame from the new Dior US ad for Miss Dior perfume. A gamine girl in an unravelling deep pink ballgown sprints across a background of flowers behind a huge gloved hand holding a soft pink bottle of Miss Dior perfume.

The new Miss Dior ad for the US market is one of the most powerful homages to anime since the Vuitton Superflat ad. Dior talks of its history and its links with French animation masters; I also see echoes of ‘Perfect Blue’ and the ‘Magnetic Rose’ segment in ‘Memories’. Influence of this depth takes years […]