Changing the Aesthetic, One Frame at a Time…

A frame from the new Dior US ad for Miss Dior perfume. A gamine girl in an unravelling deep pink ballgown sprints across a background of flowers behind a huge gloved hand holding a soft pink bottle of Miss Dior perfume.

The new Miss Dior ad for the US market is one of the most powerful homages to anime since the Vuitton Superflat ad. Dior talks of its history and its links with French animation masters; I also see echoes of ‘Perfect Blue’ and the ‘Magnetic Rose’ segment in ‘Memories’. Influence of this depth takes years […]

Studio Ghibli Question Time: are anime feature films considered superior to anime TV series in Japan?

An image from Satoshi Kon's unfinished 5th feature film 'Dreaming Machine'. A young Japanese woman in a beige formal jacket and black open-necked shirt walks under an archway made of gold tubular metal and flanked by two brightly coloured 50s-style characters. A retro-style white house with red roofs is in the background, under a blue sky with fluffy white clouds. The image is slightly unsettling despite the blue sky and bright colours.

Although asked in the context of Miyazaki’s and Ghibli’s views on the primacy of the feature film, this question covers an issue that’s been debated in the anime business  and anime scholarship for decades. It’s a really interesting question, because some people undeniably consider feature films superior to other forms of moving picture, but when […]