Changing the Aesthetic, One Frame at a Time…

A frame from the new Dior US ad for Miss Dior perfume. A gamine girl in an unravelling deep pink ballgown sprints across a background of flowers behind a huge gloved hand holding a soft pink bottle of Miss Dior perfume.

The new Miss Dior ad for the US market is one of the most powerful homages to anime since the Vuitton Superflat ad. Dior talks of its history and its links with French animation masters; I also see echoes of ‘Perfect Blue’ and the ‘Magnetic Rose’ segment in ‘Memories’. Influence of this depth takes years […]

Transgenerationality – the ageing up (and ageing out) of Japan’s animation industry

A poster for the symposium on transnational anime held at Lancaster University on 4 July 2025. White text on a blue background, illustrated by the covers of 'Anime: A History" by Jonathan Clements and "Studio Ghibli: an Industrial History" by Ranya Denison. Includes a barcode for more information.

At the beginning of July I was privileged to speak at a symposium on Transnational Perspectives in Anime. It was held on the Lancaster University campus, co-hosted by Dr. Zoe Crombie and Japan Foundation London; I took part from my desktop. It was a truly fascinating day, sparking new ideas and new insights about the […]